Fourth & Long — Dashboard

This week's focus

Fix meta titles & descriptions on all 9 articles. Submit for indexing in Search Console. Draft article 10: "How to Watch NFL in the UK".

9

Articles live

0

TikToks posted

2

Newsletter subs

£0

This month

Week 1 — foundation fixes

Fix meta titles on all 9 articles (Keyword | Fourth & Long, under 60 chars)SEO

Fix meta descriptions on all 9 articles (150–155 chars, keyword + CTA)SEO

Add internal links — every article links to at least 2 othersSEO

Submit all 9 URLs in Google Search Console → Request IndexingSEO

Test FAQ schema on all articles using Google Rich Results TestSEO

Apply for Paddy Power affiliate — paddypoweraffiliates.comAffiliate

Monday Search Console check — note queries gaining impressionsSEO

Week 2 — article 10 + TikTok

Draft "How to Watch NFL in the UK" (1,500–2,000 words, AI-first then edit)Content

Add NordVPN affiliate link in VPN sectionAffiliate

Add DAZN affiliate link in streaming sectionAffiliate

Add minimum 5 FAQ questions at bottom (rich snippet bait)Content

Publish article and request indexing in Search ConsoleSEO

Record TikTok Video 1 — your origin story (Giants fan, 2012 summer camp)

Week 3 — London games article

Draft "NFL London Games 2026" — fan experience, tickets, Tottenham vs WembleyContent

Add Fanatics affiliate link naturally in articleAffiliate

Internal link back to the schedule release articleSEO

Post 3 TikToks this week (Sun · Tue · Thu)

Monday Search Console check — record positions in spreadsheetSEO

Week 4 — NFL teams article

Draft "Best NFL Teams for UK Fans" — definitive version, quiz-styleContent

Fanatics jersey link per team recommendationAffiliate

Internal links to rules article and London games articleSEO

Post 3 TikToks this week

Chase Bet365 and William Hill by email if no response yetAffiliate

30 / 60 / 90 day phases

1

Days 1–30 — Fix the foundation

Meta titles · internal links · indexing · 3 new articles · TikTok video 1

2

Days 31–60 — Build velocity

2 articles/week · 3 TikToks/week · Bet365 review · VPN article · Channel 5 guide · Super Bowl LXI guide

3

Days 61–90 — Convert & scale

Affiliate audit across all articles · newsletter CTA on every page · target positions 11–30 · RedZone · fantasy · pub guides

Article pipeline — weeks 5–12

Week 5

Bet365 NFL offer review

bet365 NFL offer UK

Week 6

Best VPN for NFL UK

best VPN for NFL UK

Week 7

NFL on Channel 5 2026

NFL Channel 5 UK 2026

Week 8

Super Bowl LXI guide

Super Bowl 2027 UK time

Week 9

NFL RedZone UK guide

NFL RedZone UK

Week 10

NFL fantasy football UK

Week 11

NFL pubs city guides

NFL pubs Birmingham etc.

Week 12

Which team to support?

Quiz-style, Fanatics hook

TikTok weekly cadence

Sun

What's on NFL this week / NFL news of the week

Tue

Educational — one rule, one concept, one did-you-know

Thu

Opinion or reaction — hot take, news, London game hype

Revenue milestones

£50/mo

July 2026

NordVPN + Fanatics clicks from London game articles

£200/mo

September 2026

Season starts, betting links live, 20+ articles ranking

£1k/mo

Jan/Feb 2027

Super Bowl spike, 40+ articles, 500+ newsletter subs

£5k/mo

September 2027

60+ articles, 2,000+ subs, TikTok 5k+

£10k/mo

February 2028

Super Bowl LXI spike on an established, trusted site

Progress toward targets

Articles 9 / 6015%

TikTok followers 0 / 5,0000%

Newsletter subs 2 / 2,0000%

Monthly revenue £0 / £10,0000%

Update metrics

Articles live

TikTok followers

Newsletter subs

Monthly revenue (£)

Weekly streaks

Articles (2/week target)

TikToks (3/week target)

Hit Missed Upcoming

Search Console — weekly clicks

No entries yet. Log your first week below.

This week's total clicks

Affiliate status board

Fanatics

Live

Amazon Associates

Live

NordVPN

Live

Bet365

Pending

William Hill

Pending

DAZN

Pending

Paddy Power

Not applied

AdSense

Pending approval

Revenue priority order

1st

Betting affiliates

Bet365 · William Hill · Paddy Power — 30% NGR, highest value per conversion

2nd

DAZN / NFL Game Pass

Commission per signup — high intent audience

3rd

NordVPN

Live now — embed in VPN article immediately

4th

Fanatics

Live now — 6–10% per sale, jersey + merch articles

5th

Amazon Associates

Live now — books, gear recommendations

6th

AdSense

Apply once 20+ articles live with consistent traffic

Monthly revenue log

Update monthly revenue in the Progress tab.